Dovana

Convia

 
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The intention for convia was to design an app that makes it easy for women to come together doing activities they enjoy and develop a deeper sense of community (geographically and interpersonally) thereby increasing their quality of life and reducing future health implications associated with loneliness.

 

Research

 

Design Question

 How might we create opportunities for women living in the same community to connect with other women in a fun, supportive, meaningful way?

 

Wire-framing & User Testing 

 

Convia’s branding happened concurrently with wire-framing in the design process.

 

Branding

Finding Convia

 

I came across the word communitas in my secondary research and began exploring etymology. It got me thinking about the Roman word for community. Civitas has political connotations so I avoided it. I knew I wanted something more subtle than comunete.  I explored words associated with the verb ‘to live’, but I wasn’t satisfied with just living together (viviere), it was too bland.

vivitus

feminine plural of spanish verb to live  

vivere

to live together

vivI

to live

con via

together we go

Comunete

a different way of spelling community

Civitas

politically organized community

Communitas

spirit of community

con viva

together we live 

CON 

1. (manner) METHOD a. with 

2. (accompaniment) TOGETHER a. with 

3. (toward) DIRECTION a. to  

I remembered the preposition “con” from my various forays into Spanish speaking countries and was familiar with its multiple uses. When I paired it with “via” I knew I had hit upon the vehicle with which we could use to move forward together (the forward bit is implied, there isn’t a direct correlation). But still, it was an accurate representation of my solution to loneliness and so, Convia stuck.

Convia

~ the method with which we move forward, together

 

Typography

 
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I wanted a serif typeface with beautiful curvature, something that embodied femininity. And I wanted to pair it with a structured sans serif that looked clean and minimal. 

 

Analog Wordmark Exploration

 
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Digital Wordmark Exploration

Playfair typeface is a beautiful combination of cuvature and structure. When I applied the gradient I was sold on the distinctly feminine aesthetic it took on. I really wanted to incorporate connection into the wordmark and played around a lot with joining letters. In the end I decided to only join the v and i, and the o and the c. I felt it was important that the letters maintain their independence too, like the individuals using my app (hopefully). 

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original lowercase letters with uppercase C

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all original lowercase letters

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all original italicized letters

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merging letters v and i

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lowercase c enlarged, curvature matches better

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merging c and o and adjusting kerning to elevate the flow

 

App Icon Design

 

After reviewing many different logo designs I decided to designed my own icon in Sketch by combining interlinking petals shapes. It looks like an intersection where all paths lead back to one an another and strikes a pleasing balance between individuality and connection.

 
 
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Marketing 

 

I wanted Convia’s responsive web and mobile marketing site to feel fun and engaging like being invited to a gathering of your closest friends to discuss something new and exciting. I used vivid, saturated gradients to evoke excitement and pique curiosity. Individual sections of the site are woven together with the logo motif and a gold necklace - a representation both personal and interconnected in the little links.